The development of SafariInStyle.co.tz focused on creating a vibrant, easy-to-navigate e-commerce platform for Safari In Style , a fast-growing Tanzanian retail concept store selling handmade apparel, jewelry, carvings, and home accessories. With multiple outlets across Tanzania—including Serengeti, Manyara, Ngorongoro, Tarangire, and Zanzibar—this website needed to reflect their unique products, cultural heritage, and expanding retail vision  

Key Features

• Responsive Design: Developed a fully responsive website to ensure smooth browsing and shopping across desktop, tablets, and mobile devices.
• Product Catalog: Organized diverse product categories—Apparel, Bags, Beaded Collection, Jewelry, Home Accessories, Books & Maps, Kitchenware—into an intuitive online storefront with clear menus and product filters
• E-commerce Integration: Enabled customers to browse, add to cart, and purchase trusted handmade products with secure checkout and global shipping options .
• Store Locator & Contact: Included interactive “Contact & Visit Us” with store addresses, operating hours (8am–5pm), WhatsApp contact, and a contact form to help shoppers connect and plan their visits  

Technologies Used

• CMS Platform: Built on WordPress with WooCommerce to empower the client with easy product and order management.
• Frontend Development: Custom HTML, CSS, JavaScript, and Bootstrap for responsive, product-focused layouts and interactive user experience.
• Backend Development: PHP and MySQL used to ensure dynamic product catalogs, secure shopping cart functionality, and backend control.
• Performance Optimization: Setup of caching, compression, and image optimization to ensure fast page loads and seamless browsing—even on slower mobile networks.
• Security Enhancements: Implemented SSL encryption and plugin-based spam/contact protection for safe shopping and data handling.

Design Highlights

• Cultural Branding: Visual design echoing Tanzanian craftsmanship—using natural tones, authentic fonts, and handmade-inspired layouts to highlight the brand’s identity and connect emotionally with buyers.
• User Experience: Logical categorization and filtering for a smooth browsing journey. Prominent “Shop” and “Visit Us” calls to action drive both online sales and physical store visits.
• Mobile Optimization: Buttons, menus, and image galleries built mobile-first—simple and accessible for smartphone shoppers and tourists on the go.

Outcome & Impact

• A professional, culturally rich e-commerce platform that showcases Safari In Style’s full range of products.
• Easier access to global customers and support for their expanding brick-and-mortar outlets.
• Empowered the team with tools to update inventory, add new products, and manage customer inquiries independently.
• Established a trustworthy, secure online space that complements their physical stores and enhances brand reach.